The year 2020 caught the world with an immense startle and came as one weird simulation. Right now, many consumers and businesses are still between a rock and a hard place. As a result, marketers are shifting gear, trying to adopt new marketing tactics. Simultaneously, the pandemic chaos is still ravaging many businesses. The big question is how marketers will get a second wind.
Here are the marketing trends to watch.
Artificial Intelligence (AI)
Most importantly, we can’t ignore the fact that AI use is increasing. Back in the days, AI was an enigma swaddled by jargon. But, the narrative is changing fast because early adopters are reaping big.
Notably, Facebook, Amazon, and Google use AI to provide great experience possible. In particular, they use user’s data, such as interest to deliver relevant ads.
AI early adopters
- Facebook uses deep text to decipher the contents you post. They then direct you to advertisers based on your conversation.
- Google uses deep learning to help rank websites on search results.
- Amazon is a pioneer of AI and busy pushing the bounds of innovation. Amazon was the first to launch AI to drive its product pointers.
On a positive level, AI allows SEO experts to create more relevant content to their readers. Moreover, they can use AI-powered link building tools to get more opportunity.
AI also helps marketers to analyze consumer behavior and search patterns. Most of these data are from social media platforms and blog posts. As a business enterprise, you’ll need this data to understand your customer’s behavior.
Some areas AI will impact in digital marketing are:
- Customer profiling. Here, you’ll be able to know your customer’s preferences and needs.
- Conversational AI-powered chatbot. We are expecting to see complex bots that answer customers what they are asking.
- AI will help in most visual design. In most cases, marketers rely on designers to create a website, website pages, and more. Usually, you must use money, and that’s costly. With new AI-powered tools, you’ll be able to build websites and ads on your own.
Using augmented reality (AR) in marketing strategy
Most marketers are trying hard to avoid going on a wild goose. As such, their top priority becomes fulfilling consumer’s desires. One way to help them achieve this more is by incorporating AR. For quite some time now, AI has emerged as salvage to help brands deliver a unique experience.
Additionally, AR ensures customers try a product before they buy a product. For example, it allows customers to on clothing items and samples many more. In the end, a customer will get an item that best suits their needs virtually.
In summary, we have Facebook already implementing the use of AR. For now, their AR allows customers to sample a product digitally. Here, you can f you want to buy make-up, the AR will enable you to model one before buying.
Conversational marketing
Conversational marketing is gaining more prominence in the new era of digital marketing. It’s one to one engagement with your prospective customers. In general, it allows you to approach your customers on an individual level. Most importantly, it enables businesses to create a better human buying experience.
In other words, conversational marketing is a tool that boosts users’ experience. It is a productive way to start building a relationship with your customers. Most definitely, your customers will not have to wait for a response from lead capture forms. Your customers will get answers from AI-powered chatbot equipped with natural language.
SEO
We all know how Google keeps changing its search algorithms. As a marketer, there are trends that will rein and affect search ranking in the future. Some SEO top watch list for marketers includes:
- Voice search
- BERT for natural language processing
- User experience such as load speed
- Videos to become amongst the top SEO marketing strategy
- Mobile search to continue
Video marketing to continue blossom
Video marketing is soaring heights in recent years and is here to stay. Many marketers believe there is substantial ground worth investing in video marketing.
In essence, we human beings find visually appealing content like video more memorable. That’s why you see videos get more conversion and exposure than text. With this in mind, a video marketing strategy is a safe bet for much business. And the stats don’t disappoint either.
- 81% of businesses consider video as one of their best marketing tools. (HubSpot) The figure is soaring height compared to 61% in 2016.
- YouTube has 2 billion users worldwide and is the second most popular site after Google. (Alexa)
- About 72% of online consumers prefer to learn about new products from video sources. (HubSpot)
From the start above, we can conclude that video marketing will still have smooth sailing. And this does not apply to YouTube alone. You have plenty of avenues to engage with your audiences. Similarly, one can start a video post, Instagram stories or live broadcast on Facebook.
Wrapping up
Lastly, any business that aspires to survive should embrace new marketing tactics. As the pandemic hit is diminishing, the future of digital marketing will be full of optimism.
